Although why they're calling it that I certainly don't know. They've only just started the first beam going 'round. There won't be a collision for another month or so.
I think it's pretty cool, myself.
Reasons you shouldn't panic:
Slashdot The comments are more revealing than the blurb.
Livescience A while ago, but pertinent.
Discover They even did the research again. So stop worrying.
